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Data Privacy Policy for Contact Requests and Marketing Communications

 

1. Controller

The controller responsible for processing your personal data is:
Inercomp GmbH
For contact details, please visit our website’s legal notice.

 

2. What personal data we process

When you submit a contact form, request information, sign up for events, or subscribe to marketing content, we may process the following data:

  • Name, email address, phone number

  • Company, job title, and industry

  • Your message or inquiry

  • Event preferences (e.g., webinars, meetings)

  • Communication history with our team

  • Marketing interaction data (e.g., email opens and clicks, if permitted)

 

3. Purpose of processing

We process this data exclusively to:

  • Respond to your inquiry and provide the requested information.

  • Send you marketing communications, such as:

    • newsletters
    • invitations to webinars and events
    • product and service updates
    • expert content (e.g., analysis, reports, podcast episodes)
    • relevant offers for our services

  • Maintain our customer and prospect database and manage communication history.

  • Improve our marketing and sales processes, including analytics of email engagement.

  • Comply with legal obligations (documentation, retention duties).

We do not sell personal data.

 

4. Legal bases (GDPR)

We process your personal data based on:

  • Art. 6(1)(b) - Performance of a contract or steps prior to entering into a contract (when you request information).
  • Art. 6(1)(f) - Legitimate interests
    (B2B communication, sales operations, customer support).
  • Art. 6(1)(a) - Consent
    (for newsletters and marketing emails, when required).

You may withdraw your consent at any time.

 

5. Who receives your data

We may use trusted external service providers for:

  • Internal staff who need the data to process your request;
  • External service providers (processors) supporting us in:
    • Customer Relationship Management (CRM),
    • Email and marketing automation,
    • Webinar and event management,
    • Website analytics;
  • Public authorities where required by law.

Examples include HubSpot, which processes data on our behalf under a Data Processing Agreement.

All processors are contractually bound to GDPR-compliant security and confidentiality.

 

 

6. International data transfers

If tools we use are located outside the EU/EEA (e.g., US-based services), data may be transferred under:

  • Adequacy decisions (where applicable), or
  • Standard Contractual Clauses (SCCs) approved by the European Commission.

We ensure appropriate safeguards for all transfers.

 

7. Retention periods

We retain your personal data only as long as necessary:

  • Contact and inquiry data: up to 3 years after the last interaction
  • Marketing subscriptions: until you unsubscribe or withdraw consent
  • Contract-related communication: according to statutory retention periods

We regularly delete inactive or outdated records.

 

8. Your rights

Under GDPR, you have the right to:

  • Access your data
  • Rectify inaccurate data
  • Request deletion
  • Restrict processing
  • Object to processing (especially marketing)
  • Withdraw consent at any time
  • Data portability (where applicable)

To exercise your rights, please contact us via the information provided in our legal notice.

 

9. Marketing emails and unsubscribe

You can unsubscribe from marketing communications at any time using:

  • the unsubscribe link included in each email, or
  • a direct message to us.

After unsubscribing, you will only receive messages necessary for ongoing business relationships or legal purposes.

 

10. Security

We implement appropriate technical and organizational measures to protect your data against loss, misuse, unauthorized access, and disclosure.

 

11. 11.    Updates to this policy

We may update this policy when required by legal or operational changes. The version on this page is always the latest.